We've unleashed the power of AI to illuminate a new frontier of content creation for digital Ads. Despite having only 30 employees, the SoMin.ai brand has managed to develop and market one of the most successful Meta performance advertising solutions in several countries.
Now, armed with a wealth of data and experience, we're embarking on an exciting new venture - a game-changing product that will challenge the very boundaries of creative ideation. Our sights are set on dominating the world of performance advertising, and with our cutting-edge technology and innovative approach, we're ready to take the industry by storm.
Get to Know the Team That's Revolutionizing the Way We Create Engaging Content and Achieve Digital Success.
Prof. Aleks Farseev has always been passionate about the power of AI to help digital marketers become more creative and optimize their ads with data. As a Ph.D. student in AI and owner of a successful performance advertising business, he was constantly seeking ways to leverage AI to drive better results for his clients.
However, at the time, deep learning models were not yet advanced enough for use in the highly creative and sensitive field of digital advertising. Frustrated by this limitation, Aleks decided to pursue a career in academia, becoming a University Professor and forming a research group dedicated to developing better content through AI.
It was through this research that Aleks saw the potential of ChatGPT - a powerful generative AI language model that could revolutionize content creation. With this technology at his fingertips, Aleks recognized a once-in-a-lifetime opportunity to create a platform that could unite the world's strongest AI with historical data and the creative industry. The result was SoCraft - a revolutionary platform that empowers digital marketers to create high-quality, engaging content that drives conversions and delivers results.
Kirill, the CTO of SoCraft, is a driving force behind our platform's constant innovation. As an engineer by nature, Kirill is always looking for ways to automate processes and solve real-life problems. This dedication to innovation led him to create the "Copy Generation" feature on our platform.
Inspired by his wife, an Instagram influencer and yoga teacher who needed fresh and appealing content to engage her audience, Kirill set out to automate the content writing process. The result was a game-changing feature that has led to a significant increase in user engagement on our platform.
At SoCraft, we're proud to have Kirill on our team - a true innovator who is always pushing the boundaries of what's possible.
Vadim's passion for tech has propelled him to the position of CDO at one of the world's fastest-growing digital advertising agencies, Mediacom. As a serial entrepreneur, he is always on the lookout for ways to add value for customers through innovative technology.
At a digital marketing conference where both he and Aleks were speakers, Vadim was drawn to Aleks' vision for a new approach to content creation and tools that could drive real change for performance advertisers. They joined forces to create SoCraft - a game-changing platform for performance marketers and creative professionals.
Together, Vadim and Aleks are driving the evolution of the creative industry with cutting-edge technology and a commitment to delivering results. With SoCraft, they're empowering digital marketers to create high-quality, engaging content that drives conversions and delivers real value to customers.
Marlo has dedicated his entire creative career to working in agencies around the world, earning recognition from the world's top marketing journals. As one of Asia's most advanced hybrid marketers, Marlo has honed his unique ability to combine analytical and creative skills.
This talent led him to lead IPG Ensemble, the only data-first agency in Malaysia. It was during a Digital Marketing course conducted by Aleks that Marlo first met him. They collaborated on the creation of the world's first AI-generated Instagram influencer, Maya, for PUMA APAC.
Through their work together, Marlo became excited by the potential of modern neural network abilities and applications. When Aleks proposed he join SoCraft to lead the main product development direction, Marlo jumped at the opportunity to work with cutting-edge technology and bring his expertise to the platform.
See why SoCraft has changed the way the world creates.
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