Our Research

At SoCraft, we don't just make vague claims about using AI or adopting readily available technology in the market. As a company born out of NEXT++, the world's leading university research lab on social media analytics, our research team has a deep understanding of AI social media analytics at its core. We leverage this expertise to bring you the most cutting-edge technology in the form of an easy-to-use platform that's just a few clicks away.

SoCraft's Senior Research Scientist MSc. Alfred Huang presenting the latest advancements in the Advertising Content scoring technology at the World's most prestigious conference on web-inspired research involving search and data mining, WSDM 23' (pronounced "wisdom"). Find the research paper here.

SoCraft's Senior Research Scientist Dr. Qi Yang presenting the latest research about predicting the personality of social media users for Advertising Content Recommendation at the World's premier conference on Multimedia Data Analytics, ACM Multimedia 22'. Find the research paper here.

Prof. Aleks Farseev, the CEO of SoCraft, unveiling the principle behind the "Under the Hood" of Facebook and Google advertising platforms. He will discuss the responsible utilization of GPT-4 AI technology and share his insights into the future of digital advertising content generation and recommendation systems. Read the research paper here.

We’ve got what you’re looking for. 

Be one of the pioneers in utilizing the award-winning 5-Star Advertising Scoring Technology, which has already garnered top prizes at the world's most prestigious research conferences, like WSDM, SIGIR, and ACM MM. By being an early adopter of this groundbreaking tech, you'll have a competitive edge and stand out as a leader in your field.